For grey & blonde hair
- Sulfate, gluten, soy and paraben-free cleansing
- Brightens grey and blonde hair
- Highly pigmented; the most effective toning shampoo on the market
- An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones
Did you know...
- During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.
Directions: Wet hair, apply the desired amount, lather, rinse and follow with LOMA Violet Conditioner.